I hate making Cold Calls.
But I do them. I know something about you without even knowing you. I know that if you are a licensed real estate sales agent you hate making phone calls. How do I know this? Because I hated making cold calls for a long, long time and don’t get me wrong, even to this day it’s not on my top 10 list of favorite things to do. You don’t have to like making cold calls to be successful. Hell, I don’t like doing cardio at the gym for 30 minutes either-but I do it because I know it’s good for my heart and it helps burn calories.
You don’t have to like making cold calls to be successful, but you have to be proficient at them to be successful. There’s a huge difference.
An actor doesn’t have to like the hundreds of auditions required to land a role, or the 14 hour days once they’ve landed it, but those gripes are just part of the profession they love. They have to love it-or why subject themselves to the darker sides of what they do?
Our profession, like almost any job, has its dark sides, and one of them is cold calling. You may argue that you can buy leads from entities like Zillow or Realtor, and you are correct. I dare you, if you aren’t already a subscriber to their lead services, to call or email Zillow and inquire about signing up for their Premier Agent campaign and you will be bombarded by a flurry of daily phone calls from their sales center trying to close you on a contract for leads. The Zillow salespeople are closers unlike no others. I wish I had some of them as my real estate salespeople. They are relentless closers and will call you from different telephone numbers and blocked numbers if need be. So if the same lead portal that is selling you “internet leads” is still using an outbound phone campaign to close sales-why wouldn’t you?
So how do you become good at it? Below is my complete guide that will help you become one of the most proficient sales professionals over the phone using my strategy called the “HOCA Method.” I’ve spent the last 20 years of my career prospecting over the phone and I’ve built 3 multi-million dollar companies doing it.
