Real Estate Marketing Ideas: 4 Ways to Get More Seller Leads

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If you’ve been in the business for a while, you’re probably well aware that there are some key benefits to working with real estate seller leads.

  • You have more control over your time
  • You can take on more clients at a time
  • You have the opportunity to represent both sides of the deal
  • Bidding wars in a low inventory market can mean higher commissions

The 2014 NAR Profile of Homebuyers and Sellers states that 64% of all sellers work with their prior agent or they are referred to an agent (up 3% from 2012). The takeaways from this statistic are twofold:

  1. Referrals are incredibly important as they represent a huge opportunity for new business
  2. 39% of sellers are going through other channels to find an agent (for example, 4% of sellers found their agent on a real estate website, 4% met an agent at an open house, etc). which means that there are plenty of additional real estate marketing avenues to explore when it comes to attracting new seller leads.

Not surprisingly, highly coveted seller leads can be difficult to come by, but we can help.

Try these 4 proven seller lead gen real estate marketing ideas: 

In this article we’ll present you with four real estate marketing ideas to help you capitalize on these opportunities and get more seller leads.

    1. Leverage Your Buyers
      To generate solid referrals, strike while the iron is hot! After you hand over the keys, show your buyers you appreciate them and provide great follow-up to help solicit referrals.
    • Offer your buyers a small congratulatory closing gift (and be creative!)
    • Include a small stack of your business cards and ask your buyers to share them with anyone who may be in need of an agent
    • Since closing is a hectic time, follow up with your buyers in a week to thank them again – and remind them that you’d love any referrals

Referrals from past clients may not guarantee you seller leads, but this is a great way to open that channel with minimal effort.

  • Go After For Sale By Owner (FSBO) Listings
    90% of sellers who attempt to sell their own property aren’t able to complete the transaction. This is typically due to some combination of inexperience, limited resources, poor marketing and overpricing.Trying to sell a home is extremely stressful, especially when you don’t have a background in real estate – presenting a great opportunity for you to come in and save the day! Look up FSBO listings on Craigslist and reach out to offer your services – perhaps a free consultation – to take full advantage of this technique.

 

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