Don’t Buy Facebook Fake Facebook Likes or Fans
Ever seen an ad or a website that promises thousands of Facebook for 20 bucks or so?
Or a “like exchange” group? They’re free, just go like everyone’s pages. Even asking all your family and friends to like your page is part of this.
These things destroy your Facebook page. They completely ruin it. How can you generate any warm leads from your page if none of the people who like your page have an interest in you or any real estate needs? Here are the things to always avoid doing with your page if you want to get leads from it.
Buying Likes
Technically you do get leads from this. But these might not even be real people and if they are real, chances are they won’t be interested in your services and will not take the time to give you their email address.
You should be running a minimum of 2 to 1 for every 20 likes on your page, you should easily be picking up 10 email addresses.
You also need your likes to engage with your posts. Since these likes aren’t in any of your niche’s and aren’t targeted they aren’t going to engage with your page or anything on your page.
They aren’t interested in what you are giving them. When they don’t interact, Facebook decides that your content is worthless, and doesn’t distribute your content any further. Not a good place to be in.
The biggest benefit of Facebook is it’s extremely detailed and reliable targeted marketing.
It’s very cheap and it’s super targeted while offering an amazing return on your money. If you know what you are doing, you can make sure your ads target only people who are likely to use your services.
Our free online marketing guide goes into the targeted and Facebook uses in more detail.
Just boosting your posts will not solve these problems either.
Your boost will hit around another 5 to 10 percent of your likes. It’s like running a classified ad in a newspaper. You are throwing out money and hoping it will hit someone.
How to tell if your competition has bought Fake Facebook Fans
Step 1: Initial Suspicions
You see a Facebook Page in an “uninteresting” industry with maybe an artificially high number of Facebook fans. It’s quite possible they’re all legit, but it’s worth investigating.
Another sign that should peak your suspicion is a high number of likes with a little to no engagement on the Facebook posts. For instance, if the stats on a particular Page’s last 5 Facebook posts:
- Post #1: 0 likes, 0 comments, 0 shares
- Post #2: 0 likes, 0 comments, 0 shares
- Post #3: 0 likes, 0 comments, 0 shares
- Post #4: 0 likes, 0 comments, 0 shares
- Post #5: 0 likes, 0 comments, 0 shares
Ouch.
We almost don’t need to go any further at this point, but we’ll push on.
Step 2: Click the Likes number
Most people don’t ever click on the Likes number of a Page. By clicking here, you’re given a few superficial stats on a Page’s Likes: rise in Likes, people talking about the Page, most engaged city, most engaged age group.
After you click, you’ll see the People section of the Page. If there are a significant number of fake fans, a couple things will pop out to you:
- Low number of “People Talking About
- This”Huge % increase in Page Likes from the previous week
Step 3: Facebook Open Graph Search
At this point, we think we know the answer, but we want to be sure. Now is the time we start utilizing one of Facebook’s most underutilized features, located on the top of the Facebook page: Facebook Open Graph Search
With this search, we’ll be able to uncover more insights on the audience of this Facebook Page. When you start to notice more foreign fans than in their local region, it raises a red flag.
- Pages liked by people who like [Insert Page’s Name]
- Countries of people who like [Insert Page Name]
- Languages of people who like [Insert Page Name]
- Favorite movies of people who like [Insert Page Name]
Do what you want this info. We choose not to call anyone out. If you’ve bought fake fans in the past, it’s not the worst thing in the world. If you’ve thought about it, we hope this post makes you think twice about it.
